SEO vs. SEM: Combining the Two to Maximize SERP Real Estate
The quality and quantity of the traffic coming to your site matters. Using SEM and SEO together will drive traffic using both organic and paid strategies.What is SEO?SEO (or search engine optimization)...
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Best Marketing Books You Need To Read
Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended...
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Track YouTube Search Trends to Create High Quality Content
Search data is an invaluable source of insight into consumer intent and behavior. It’s quite literally people communicating the things that interest them. Taken in aggregate, those insights can point...
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SEO Now For Higher Education
If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place over the last few months? COVID-19 has...
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Aligning Content with Intent Webinar Q&A
We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search engine results for a...
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Keyword Gap Analysis: The Key to Successful SEO
Use Competitive Analysis to Rank Higher in Search ResultsCompetitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without...
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Monitor Search and Centralize Reporting to Increase Global Agility
The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts across industries worldwide. While few organizations were...
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Search Ranking Factors Are Not Always Applied Equally
Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to...
View ArticleSEO Rank Checkers: Know Where You Stand in the SERPs
A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal. Additionally, because there are usually more keywords relevant to your brand than time...
View ArticleWeb Log Analysis is Essential to a High-Performing Website
Any web page, from a search engine optimization (SEO) perspective, has two distinct audiences, one real and one virtual. For the real audiences – the people who visit your pages, consume your content...
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Tie SEO to Business Objectives to Secure Resources and Executive Buy-In
Organic search remains one of the most powerful channels for marketers. Success in the channel relies, in large part, on well-reasoned and well-executed SEO strategy, but the work of SEO is too often...
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E-Commerce: Build the Perfect Category Page
What is a Category Page? Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy and depending on...
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Google Priority Hints – More Firepower to Support Core Web Vitals
In Mid-June, Google began rolling out Core Web Vitals as part of its Page Experience update. Page Experience is aimed at improving the user experience according to three metrics – known as Core Web...
View ArticleGoogle Continuous Scrolling: How Will it Affect SEO?
In mid-October 2021, Google began gradually rolling out continuous scrolling for mobile search results for English-language searches in the U.S. Mirroring the user experience on sites like Instagram...
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State of SEO: 2021 in Review and a Look Ahead to 2022
In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates the search engines...
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What is Keyword Search Intent?
When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it comes to understanding and...
View Article2021 State of SEO Webinar: Your Questions Answered
Thank you for everyone who joined our State of SEO webinar in mid-November; we welcome you to access the on-demand recording at your convenience. We wanted to use this webinar as an opportunity to...
View Article5 Critical SEO Considerations for SEO in 2022
Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. Research published by Milestone...
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What Can Search Results Tell Us About Black Friday and Cyber Monday?
For digital marketers who work in e-commerce or retail, Black Friday and Cyber Monday are two of the most important days of the year. These two days represent the kickoff of the holiday shopping...
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Google Algorithm Update Recalibrates Local Search
At the beginning of December, Google rolled out an algorithm update that is proving to be the most significant update to local search in several years. The search giant confirmed the update last week....
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